Kenya to Focus On China As Key Destination for Exports

 Kenya plans to focus on the Chinese market in order to boost its exports in the next few years, an official said on Monday.

Wilfred Marube, CEO, Kenya Export Promotion and Branding Agency (KEPROBA) told Xinhua in Nairobi that China offers the greatest potential out of the country's current trading partners due to its huge population and large purchasing power.

"We will soon roll out an export market program for China," Marube said. The export agency said that it will build the capacity for Kenya firms to meet the requirement to access the Chinese market.

According to KEPROBA, Kenyan frozen avocados have been granted access to the Chinese market and a number of other products will soon qualify.

Marube added that in order to achieve success in its export drive, Kenya should concentrate on products that it has a competitive advantage.

"We are an agricultural-based economy and so most of our exports will initially be farm-based products such as coffee, tea, and horticulture," he noted.

He revealed that Kenya is also identifying other non-agricultural products that will appeal to Chinese consumers in order to diversify its product portfolio.

Marube observed that Kenya has also identified 21 other export destinations that can absorb Kenyan products.

He noted that in order to boost foreign exchange earnings, the country will add value to its exports.

"We are losing a lot of jobs and revenues by selling unprocessed commodities to the rest of the world," Marube said.

Comments

Post a Comment

Popular posts from this blog

The Tomb of Emir Nur in Harar - #Ethiopia Harar Jugol has been listed in the World Heritage by #UNESCO. It is "considered 'the fourth holy city' of Islam" with nearly 100 mosques, three of which date from the 10th century.

Image
  As of this August,   more than 90 percent   of safari tour operators have reported losing 75 percent or more of their annual business due to Covid-19. The pandemic has dealt a devastating blow to an industry that was booming just six months earlier. As country after country went into lockdown and emergency quarantine protocols were put in place, lodges had to  put a halt to safaris —not just because customers weren't making new reservations, but also because scheduled safaris were consistently canceled.  Tony Mobile Safari  in Botswana lost more than 150 expected customers.  Mankwe Wildlife Reserve  in South Africa saw every customer cancel.  Mofeg Travel and Tours  in Ghana normally operates seven tours annually; this year, it was  only able to have one .  And tourists aren't the only ones affected by the safari industry's pause. Jarryd du Preez , a safari ranger at South Africa's Phinda Private Game Reserve for tour company &Beyond, says that lodge and safari co
Read more

State releases Sh8.7bn for needy families

Image
The government has released Sh8.7 billion under the cash transfer programmes to cushion vulnerable people against the effects of coronavirus as directed by President Uhuru Kenyatta. Social Protection Principal Secretary Nelson Marwa said on Sunday that a further Sh500 million has also been released to clear arrears owed to persons living with disabilities. Mr Marwa said the money has already been wired to respective banks, and each beneficiary will receive Sh8,000, which is the cumulative payment between January and April. The paying banks contracted by the beneficiaries include Kenya Commercial Bank, Equity Bank, Post Bank and Cooperative Bank. “This money is meant to cushion these vulnerable groups from the negative effects of Covid-19 as emphasised by President Uhuru Kenyatta,” Mr Marwa said. Speaking last Friday, President Kenyatta said the money is will be devoted specifically to cushion the most vulnerable and to protect healthcare workers. Source: natio
Read more

I have a lot of energy, Kenya must be united ahead of 2022 - DP Ruto

Image
My determination for this coming election, is that we must bring this country together whatever the price and cost, DP William Ruto has said. These were the words of Ruto from a clip aired in  2012. The deputy president shared the clip on Sunday saying that "This was in 2012, 9 yrs ago. Am as persuaded now as was then."   In the clip, Ruto said he is convinced that Kenya must be united. "... those who do not believe that Kenya will be one are in for a shock. I have a lot of energy and I intend to dispense it to get it done," he said.  "We are determined that you will not vote for a person because of the village he is coming from, spelling of his name but what he can do for a nation." Ruto was speaking to Churchill live show in 2012 when he was campaigning. It was not clear what he was alluding to but over the last two weeks, Kenya has seen several politicians who are known foot soldiers of Ruto running to ODM leader Raila Odinga’s office purpor
Read more